THE AREA FOUNDATION

The Area Foundation serves as the community’s most trusted and impactful philanthropic partner, managing more than 500 charitable funds totaling $1.3 billion in assets. Coordinating efforts with numerous area nonprofits, the Area Foundation serves as a collaborative leader, connecting donors to address key community issues and investing in our future. Since 1964, over $900 million for scholarships and grants have been awarded to close opportunity gaps for those who need it most in San Antonio. Learn more about your community foundation at saafdn.org.

Our core values are Excellence, Passion, Integrity, and Community.

SUMMARY OF RESPONSIBILITIES

The Director of Marketing leads the strategy and execution of the Area Foundation’s brand, marketing, and digital engagement efforts. This role develops integrated marketing campaigns, advances the organization’s visual and digital presence, and ensures that all distinct audiences are engaged through compelling and mission-aligned content. The Director stewards the Area Foundation’s brand identity, oversees web, email, social, and paid media strategies, and contributes directly to campaign development and creative production. Working cross-departmentally, the Director of Marketing ensures cohesive storytelling across platforms and provides leadership and guidance to the Content Creator, fostering a high-performing and collaborative team that supports organizational priorities.

KEY RESPONSIBILITIES

• Develops and executes brand and marketing strategies that advance organizational priorities and deepen donor, partner, and community engagement.
• Leads integrated campaign planning and digital marketing efforts across web, email, social, and paid media channels.
• Oversees marketing vendors, creative partners, and paid media contracts, using external support strategically to augment in-house capabilities while ensuring efficient, brand-aligned execution and accurate coordination of budgets and invoicing.
• Stewards the Area Foundation’s visual identity and creative expression, ensuring cohesive and compelling brand presence across all platforms.
• Drives website experience, digital analytics, and audience insights to guide engagement strategies and continuous optimization.
• Directs social media strategy and collaborates cross-departmentally to ensure timely, relevant storytelling aligned with organizational priorities.
• Manages the editorial calendar, creative workflows, and marketing performance reporting, ensuring data-driven insights inform strategy and execution.
• Collaborates closely with the Director of Communications to ensure integrated messaging and cohesive brand storytelling across all channels.
• Supervises and develops the Content Creator, fostering a collaborative, high-performing team environment and ensuring strong execution across digital and creative channels.
• Actively participate in Collaborative Business Planning (CBP) by working across departments, maintaining accurate project information in Monday.com, and supporting organization-wide priorities through timely collaboration and shared accountability.
• Ability to adapt to evolving technologies and organizational systems, including a commitment to continuous learning and applying new tools, platforms, and processes to support the Foundation’s mission.
• Other duties as assigned.

QUALIFICATIONS

Education & Experience

• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent experience.
• Advanced degree preferred.
• Eight or more years of progressive experience in marketing, digital strategy, or brand management, ideally in nonprofit, philanthropic, or public-sector settings.
• Proven experience developing and executing integrated marketing campaigns, digital strategies, and brand initiatives that drive engagement and expand visibility.

Knowledge, Skills, & Abilities

• Expertise in brand management, digital marketing, campaign development, and creative direction.
• Strong strategic thinking paired with hands-on execution across digital channels and creative workflows.
• Excellent written and visual communication skills with the ability to adapt content for varied audiences.
• Ability to lead cross-functional initiatives, guide creative processes, and manage vendor and partner relationships.
• Strong project management skills with the ability to oversee complex workflows and competing priorities.
• Proficiency with analytics tools, CRM systems, paid media platforms, web content management, and digital publishing tools.
• Commitment to equity, inclusion, and community-centered leadership.

CORE COMPETENCIES

• Strategic Stewardship – Guides the Area Foundation’s brand, marketing, and digital engagement strategy with a mission-aligned, organization-wide perspective.
• Internal Leadership & Talent Development – Contributes to a strong departmental culture; supports staff development, mentoring, and capacity-building as the team grows.
• Cross-Functional Alignment – Communicates effectively and ensures coordination, integration, and message consistency across teams, platforms, and campaigns.
• Culture, Talent, and Equity Leadership – Models and cultivates a culture of excellence, inclusion, equity, and accountability.
• External Leadership and Community Partnership – Represents the Area Foundation with professionalism and integrity; strengthens brand visibility through effective partnerships, vendor relationships, and audience engagement strategies.
• Mission & Values Alignment – Demonstrates integrity, clarity, and commitment to the Area Foundation’s mission and values.

WORKING CONDITIONS & PHYSICAL REQUIREMENTS

• Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions

The San Antonio Area Foundation is an Equal Opportunity Employer.

Position Grade: 7